A Social Media Marketing Plan in 6 Easy Steps

A Social Media Marketing Plan in 6 Easy Steps

“The social media marketing plan serves as the blueprint for all of your actions, as well as a means to determine whether or not your efforts are gaining traction.

Social Media Marketing Plan Steps

1. Establish your social media objectives and goals – be sure they’re aligned with your overall marketing strategy to ensure your strategy drives greater business results.
2. Conduct a social media audit – get a snapshot of your current social media state and compare it to your competitors.
3. Create or optimize your social media profiles – with your audit complete, it’s time for you to improve your social media presence.
4. Inspiration for your social media engagement – observe the social media activity of competitors and other industry-related profiles to see how you can differentiate your presence.
5. Develop a content plan and editorial calendar – posting and sharing relevant content on a regular basis is the most important aspect to ensure success in social media.
6. Track, evaluate, and improve your social media marketing plan – constant monitoring and measuring are just as vital as having the right engagement tactics in social media marketing.

Check out all the details, tips, and advice in this informative infographic from Emedia Creative, How To Set Up a Social Media Strategy That Is Aligned With Business Objectives.”

Stephen