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6 Reasons Why Your Blog Needs an Email Newsletter

“Do you email your blog readers regularly?

Maybe you put ‘set up email newsletter’ on your ‘someday’ list ages ago, but still haven’t done it.

Or maybe you have a newsletter list, but you haven’t sent one in months.

You might think it’s optional – something you can do once you finish everything else on your to-do list.

You even think email is dead (or at least old-fashioned), and that you’re better off building connections through social media. (Which is nothing new, by the way. I was talking about bloggers having similar concerns nine years ago.)

The truth is, email is still one of the best ways (if not the best way) way to connect with your blog’s readers. And if you’re not using it, you really are missing out.

But before I start talking about the benefits of using an email list to connect with your readers, let’s get one misconception out of the way.

Does it Have to be a ‘Newsletter’?”

“Why Emailing Your Readers is So Important

Some bloggers – especially newer bloggers – find it hard to see why emailing readers is so important. To them, bringing in traffic through good SEO or building their social media following makes more sense.

But here are six crucial reasons why email is still important.

#1: Emails Give You Control Over Your Own Traffic


#2: Emails are a Great Way to Build Relationships and Engage with Your Readers


#3: Email Drives Sales of Your Products and Services


#4: Emails Let You Point Readers to Where You Want Them to Go

Email is a brilliant way to direct readers to where you want them to go. For instance, you can:

  • Link to your blog posts. Not just the recent ones, but also posts in your archive readers may have missed or forgotten about.
  • Link to your Facebook group, Twitter account, etc. If you’ve set up a new Facebook group your readers might be interested in, you can promote it in your newsletter.
  • Link to a survey or poll. This can be a great opportunity to find out more about your readers, and ask them what sort of content they’d like to see more of.

#5: Email Lists Let You Target Different Groups of Readers

#6: Email Can Lead Readers on a Journey”



Posted on: September 14, 2017, 6:40 am Category: Uncategorized

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