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How to Choose the Perfect Brand Name in 4 Steps

How to Choose the Perfect Brand Name in 4 Steps

How to Choose the Perfect Brand Name in 4 Steps

What makes a memorable brand name? We break it down and give you a few shortcuts to find the perfect name.

What Makes a Good Brand Name?

“While there is no magic formula, there are common traits that make a brand name easier for you to use and easier for other people to remember. Ideally, you want something that’s:

  • Meaningful: It communicates your brand essence, conjures an image, and cultivates a positive emotional connection.
  • Distinctive: It is unique, memorable, and stands out from your competitors.
  • Accessible: People can easily interpret it, say it, spell it, or Google it. (Even if you have an unusual or bizarre name, it must be understandable.)
  • Protectable: You can trademark it, get the domain, and “own” it, both legally and in the general consciousness.
  • Future-proof: It can grow with the company and maintain relevance—and be adapted for different products and brand extensions.
  • Visual: You can translate/communicate it through design, including icons, logos, colors, etc.”

“Step 1) Articulate Your Core Identity

  • Vision: Why your company exists.
  • Mission: What your company does.
  • Values: How you do what you do.”

Step 2) Brainstorm

Step 3) Vet Your Brand Name

Step 4) Test, Test, Test

“Build the Strongest Brand Possible

Your brand name is only the first step in building a strong, memorable brand. For more tips on growing your brand:


Posted on: May 20, 2018, 6:47 am Category: Uncategorized

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