“Forget websites — the future of e-commerce is in messaging and voice assistants, according to Alex Spinelli, a former exec at Amazon who’s now the chief technology officer at LivePerson.

• Spinelli thinks that websites will go away completely in the next five years and that most apps will disappear with them.
• His thesis: Conversation is a much more natural way to interact with brands and do e-commerce.
• But you don’t have to wait until 2022. Companies like Apple and Google already offer products that shed light on what’s to come.”