Making Library Videos
Seven simple steps to visual marketing
November 1, 2018
“Are you ready to create fresh and engaging promotional content about your library that doesn’t involve typing on a laptop or printing out posters? If so, consider making videos.”
1. Figure out the content.
2. Schedule it.
Try to keep your video under two minutes—more people will watch it all the way through if it’s shorter.
3. Shoot the video.
4. Edit.
5. Post.
6. Respond to comments.
7. Repeat.
Stephen
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