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Sixteen percent of US adults own a smartwatch

Sixteen percent of US adults own a smartwatch

Sixteen percent of US adults own a smartwatch

“U.S. smartwatch sales experienced strong growth in the 12 months ending November 2018 compared to the same timeframe a year prior,  according to The NPD Group’s new Smartwatch Total Market Report. Dollar sales of smartwatches in the U.S. were up 51 percent, totaling nearly $5 billion in sales, while unit sales saw a 61 percent increase.

While Apple is the clear market leader, the new Smartwatch Total Market Report reveals that the top three brands (Apple, Samsung, and Fitbit) made up 88 percent of smartwatch unit sales during the timeframe. However, traditional watch manufacturers, like Fossil, and fitness-focused brands, like Garmin, are working to grow their share of the market, as they continue to expand into the smartwatch category.”

Stephen

 

Posted on: February 21, 2019, 6:59 am Category: Uncategorized

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