Gartner identified augmented analytics as to the number 1 top trend for data and analytics technology in 2019, and market leaders are already starting to invest in this burgeoning industry.

SAP recently acquired augmented people analytics company Qualtrics for $8 billion, shelling out a price equivalent to over 20x the company’s current revenue. A newcomer to the game, Denver based startup Nodin raised $5 million in funding this past March, a month before even launching its platform.

The global market for augmented analytics is forecasted to reach $29.86 billion by 2025. But just what is augmented analytics, and what makes it such a hot new trend?

Data or die”