Preparing for a New Customer Reality (Phase5)

https://www.phase-5.com/insights/covid-19-preparing-for-a-new-customer-reality-phase-5

“Throughout history, black swan events like financial crises and pandemics have tended to have disruptive impacts on society and business.  While companies have to walk a careful balance between staying relevant and being sensitive to the harsh circumstances of the moment, those that are prepared for eventual change will have a better chance of appealing to renewed market sentiment when the cloud lifts.”