https://www.columnfivemedia.com/checklist-to-prepare-for-a-new-year-of-content-marketing

How to Prep for the End of Year

Before we dive in, remember that the holidays can come in full force, so it’s smart to start planning a little early. “Read through this checklist, then think about tackling one or two of these tasks a week through the end of the year. That way you can think critically and intentionally about your goals without the end-of-December pressure. (Good luck!)

1) Take a look back. 

2) Audit your tools. 

3) Spend your remaining budget. 

4) Check in on your competitors. 

5) Check in with inactive contacts.

6) Check in with engaged subscribers.

7) Revisit your Brand Strategy.

8) Check for broken things. 

9) Make your resolutions. 

10) Stay updated.

One Final Tip

Look for content marketing support if you need it. While there are plenty of things you can do in-house, outside eyes can offer some refreshing insights.”