Why Project Teams Frequently Fail at Brainstorming

https://ideascale.com/why-project-teams-frequently-fail-at-brainstorming/

“How often have we heard executives and project managers say, “We need to come up with some new ideas” or “We need to find some elegant solutions to this project problem”? The project manager then sends out e-mails to all the team members with the hope of filling every available seat in a conference room with the belief that the more people that attend, the greater the number of ideas generated. The session may be virtual or onsite. Brainstorming sessions can exist anytime during the life cycle of a project where there is a large or small decision to be made.”