THE 2021 TOPICS AND TRENDS REPORT FROM FACEBOOK IQ
Introduction
“With major world events spurring changes in people’s day-to-day lives,
2020 has been a monumental year. In The 2021 Topics and Trends
Report From Facebook IQ, we analyze four regions—Asia Pacific,
Europe, Latin America and North America—and eight countries within
them, exploring how COVID-19 is affecting individuals and communities.
Spanning borders, the pandemic has created common experiences
that touch on local cultures in different ways. In many instances, it is
accelerating cultural developments that were already underway.
Over the past three years, the annual Topics and Trends Report From
Facebook IQ has explored conversation topics that gained momentum
on Facebook, assessing the habits and interests they reflect. Now we’ve
added topics from Instagram in order to broaden the range of insights.
We hope marketers will use these to understand the people they serve
and to connect meaningfully in the future.
In this time, people are prioritizing what matters most, be it community
or time spent outdoors. They’re caring for themselves and each other
more intentionally and getting crafty with limited resources. Digital
mediums are helping people connect in new ways, accelerating the
adoption of nascent technologies in new markets.
While the pandemic will eventually pass, many of these trends may
prove to be fundamental shifts as people discover new and more
authentic ways of being.”
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