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How do audiences decide what news to trust? Fairness and accuracy aren’t the only things that matter

How do audiences decide what news to trust? Fairness and accuracy aren’t the only things that matter

A new Reuters Institute report finds that editorial standards and journalistic practices may be less important for trust in news than audience impressions about brand reputations and the look and feel of how information is presented.
The full report is available here.

Posted on: May 29, 2021, 6:30 am Category: Uncategorized

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