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Leger: Perspectives of Canadians and Americans on lifestyle changes during the pandemic. 

“Hello,

We’re pleased to share the latest results of our North American Tracker with you.

This edition explores the perspectives of Canadians and Americans on lifestyle changes during the pandemic.

As many plan to get back to “normal” soon, we asked Canadians and Americans to look back on the past year and tell us how their lifestyles and habits ended up changing.

We regularly survey Canadians and Americans to explore their perspectives on COVID-19 and other current events.

This survey is conducted using our representative LEO (Leger Opinion) panel, in partnership with the Association for Canadian Studies (ACS), and published in The Canadian Press.

LIFESTYLE AND HABIT CHANGES DURING THE PANDEMIC
  • 29% of Canadians and 23% of Americans admit that their (and/or their family’s) health, finances, and lifestyle are worse off than before the pandemic.
  • Among Canadians, the following things have increased since the start of the pandemic:
    • 39% have gained weight;
    • 16% have increased their alcohol consumption.
  • Among Canadians, the following things have decreased since the start of the pandemic:
    • 37% have decreased their level of physical activity;
    • 30% have less disposable income each month.
  • Among Americans, the following things have increased since the start of the pandemic:
    • 26% have gained weight;
    • 12% have increased their alcohol consumption.
  • Among Americans, the following things have decreased since the start of the pandemic:
    • 20% have decreased their level of physical activity;
    • 25% have less disposable income each month.
THE EVOLUTION OF THE PANDEMIC 
  • 66% of Canadians believe that the worst of the crisis in Canada is behind them – the highest percentage since the pandemic began (March, 2020)!
VIEW THE SURVEY RESULTS
THE COMMERCIAL SHIFT: THE RECOVERY
Leger and lg2 are proud to reveal the COVID-19 personas as part of the 4th phase of their study, The Commercial Shift: The Recovery.

Part of a series of analyses on changes in Canadian consumers’ habits and behaviours following the COVID-19 crisis, conducted in 4 phases from April 3, 2020 to April 25, 2021, this 4th edition answers the questions, “Who are the new segments that have emerged during the economic and social recovery, and how has the COVID-19 crisis impacted their consumption?”

Discover the key findings and how to get the study by clicking on the button below.

DISCOVER THE STUDY
Leger is the largest Canadian-owned, market research and analytics company with more than 600 employees in eight Canadian and US offices. Leger has been working with prestigious clients since 1986.

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Posted on: June 27, 2021, 6:49 am Category: Uncategorized

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