Business Pundits Love to Say These 4 Untrue Things
1. You Need To Move Fast And Break Things
2. Innovation Is About Ideas
3. Lowering Costs Will Make You More Competitive
4. Companies That Fail Weren’t Paying Attention
“The problem is that these stories are almost never true. Make no mistake, it takes talent, intelligence and ambition to run a significant enterprise. So whenever anybody tells you that there was a simple fix to a complex problem, you should raise your B.S. antenna. You’re probably being sold a fairy tale.
Reality is never simple or clear cut. Executives need to make tough decisions with incomplete information, often in a complex time frame. So rather than looking for easy answers, you would do yourself a much greater service by trying to uncover why smart, diligent leaders with good intentions so often get it wrong and learning from them.
Most of all, you need to internalize the fact that success or failure never boil down to a single decision or event.”

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