Rethinking personas: Empathy and inclusion in UX design
By using more inclusive methods like Jobs-To-Be-Done and Empathy Maps, we can ensure a better understanding of the diverse user needs to create more meaningful and accessible products.
https://uxdesign.cc/rethinking-personas-empathy-and-inclusion-in-ux-design-37145d2ee807
Further Reading:
A very detailed exploration of Personas and “Thinking Styles”: Describing Personas by Indi Young
A great article on creating persona spectrums and how to keep them accessible: Creating Persona Spectrums by Florencia Rodriguez
Here is a know-how about how to create an empathy map. Empathy Mapping: The First Step in Design Thinking
Jobs-To-Be-Done Framework is often used in business. Here is an article about how it can be used in UX by Eduardo Feo.
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