AI Search Study: Product Content Makes Up 70% Of Citations

New study: Product content claims up to 70% of AI search citations. Learn what this means for your SEO strategy.

https://www.searchenginejournal.com/ai-search-study-product-content-makes-up-70-of-citations/544390/

“A new study tracking 768,000 citations across AI search engines shows that product-related content tops AI citations. It makes up 46% to 70% of all sources referenced.

This finding offers guidance on how marketers should approach content creation amid the growth of AI search.

The research, conducted over 12 weeks by XFunnel, looked at which types of content ChatGPT, Google (AI Overviews), and Perplexity most often cite when answering user questions.

Here’s what you need to know about the findings.”