The University-Based Publishing Futures community has just released an Advocacy Toolkit for University-Based Publishing. See below for details about this resource and join us for a launch webinar on Monday, June 1, at 1pm ET.

About the toolkit: This advocacy toolkit is designed as scaffolding for libraries and university presses to develop arguments at their local institutions. It includes key messaging, template marketing collaterals, and a strategy worksheet. These resources are designed to help you identify your goals, focus on your local audience, craft messages that are likely to be persuasive, and organise communication channels available to you on your campus. They can help you sharpen your messaging to key stakeholders, engage decision makers, and easily produce collateral including stickers, flyers, and badges.

The toolkit is initially being released as a view-only Google doc (no Google account required to access it), but an accessible PDF version will be added soon.

Launch webinar: On Monday, June 1 at 1pm Eastern Daylight Time, the UBPF Advocacy Working Group will present the toolkit, answer questions, and gather feedback from the community.

Register in advance for this meeting:

https://us02web.zoom.us/meeting/register/JOwcuvm9QJ63HE4ijcGSag 

After registering, you will receive a confirmation email containing information about joining the meeting.  If you can’t make it, don’t worry – it will be recorded!

The UBPF Advocacy Working Group

Robin Bedenbaugh (Co-Chair), University of Maryland
Caroline Edwards (Co-Chair), Open Library of Humanities / University of London
Jane Bunker, Cornell University Press
Karen Stoll Farrell, Indiana University Libraries
Beth Fuget, University of Washington Press
Jonathan Grunert, University at Buffalo (SUNY)
Romi Gutierrez, University Press of Florida
Sharla Lair, Lyrasis
Ivonne Lujano, Directory of Open Access Journals (DOAJ)
Adam Mazel, Indiana University
Sarah McKee, American Council of Learned Societies (ACLS)
Valrie Minson, University of Florida Libraries
Catherine Mitchell, California Digital Library
Julia Oestreich, University of Delaware Press
Patrick Tomlin, Virginia Tech
Charles Watkinson, University of Michigan
Annette Windhorn, Association of University Presses (AUPresses)
Kristen Totleben, University of Rochester
Rebecca Wojturska, University of Edinburgh
Melanie Schlosser (Facilitator), Library Publishing Coalition